In 1978 Mike and Craig Schnell saw the opportunity in a rapidly-expanding oil & gas industry and recognized how they would be a part of it. They bought a 1 ton truck and began providing services to operations in the oilfields around Alberta.
In the spirit of Alberta’s early frontier pioneers, Mike and Craig realized they were among the mavericks working in a largely untamed land – and the company name sprung from that.
The demand for Maverick’s services soon outstripped the capacity of the original 1 ton truck. The Schnell brothers soon bought a larger truck capable of carrying more equipment – and a crew of three.
At a time when many in the oil industry were feeling nervous about the future, Mike took a calculated risk and expanded his operations to include Macklin, Saskatchewan. It would pay off, big time.
The headquarters moved to Macklin when work in that area began booming. When asked by a local banker what his business plan was, Mike stated simply that it was “Get to work!”
With the success of operations in Macklin, the company expanded beyond just trucks, and began working out of a location in Provost, which would become the new headquarters.
Increasing work in northwestern Alberta led to the opening of yet another field office, this time in Grande Prairie.
After 35 years of operations in Alberta, Maverick expanded with the acquisition of the assets of Toro Projects, which also included assets in Southern Alberta. Maverick's corporate offices were set up in Calgary.